Line Up, the live events and visual media specialist, is broadening its offer with the launch of a new division dedicated to consumer-facing experiential marketing.
Rupert Cheswright has been recruited to head up the new division, which will make the most of Line Up’s event and visual production skills to create dynamic consumer experiences, building on the agency’s extensive work with corporate audiences.
Cheswright joins Line Up from integrated agency Energy Marketing Group, where he was Client Services Director. Prior to that, he was Group Account Director at VIBE, where clients included Intel, Google, Vodafone and Panasonic. He also worked for four years at Momentum on brands including MSN, Nintendo and SAAB.
Duncan Beale, managing director at Line Up, comments: “Transforming audiences through engaging live experiences is something we’ve been doing successfully for 25 years in the corporate sector. Now with the growth in experiential marketing, clients have become increasingly interested in what we can bring to their consumer-facing campaigns. We see huge potential here for our blend of event and content production skills, so the creation of a dedicated consumer experience division is very much a natural progression for us.”
Rupert Cheswright, Head of Experiential at Line Up, comments: “High production values are becoming increasingly important in all areas of experiential marketing, as consumer expectations for brand events and associated communications continue to rise. With its team of highly experienced in-house event, film and content producers, Line Up is perfectly placed to help brands exploit these opportunities in imaginative new ways.”
Founded in 1982, Line Up (www.lineup.uk.com) is one of the longest established independent production agencies in the UK. Major clients include Volvo, Indesit Company, Inchcape, Compass Group, GE Money, the COI and Mitsubishi Europe. For further information please contact:
Nick Vellacott/Ellen Durrant Highlight PR 01225 444268 firstname.lastname@example.org
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