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PLAY.COM raises the game in eCommerce

PLAY.COM raises the game in eCommerce

Competition in online retailing is fierce, especially in the entertainment sector. PLAY.COM, the number one website in the UK for videos and games, realised to maintain growth and to keep ahead of the competition it had to offer the ultimate online shopping experience.

PLAY.COM has chosen Mercado’s search, navigation and merchandising solution to help maintain its number one position.

The site was listed as the third most visited site in the UK according to the IMRG-HITWISE hot shops list this July, and with this knowledge in mind they needed to the time was now to concentrate on improving and maximising their search and navigation capabilities. As a pure-play retailer, getting their e-commerce right was imperative.

Today’s online shopper is becoming more and more demanding. They expect to find what they want when they want it and easily, and if a site can’t provide this – shoppers can and will go elsewhere. PLAY.COM needed to offer their customers a similar high-street retailing experience.

Martin Talbot, Marketing Director at PLAY.COM explains – ‘We have realised, whist it is extremely important, it’s actually not all about technology, in fact it’s all about retailing. With Mercado’s Red Carpet Merchandising Program, PLAY.COM will have access to the best merchandising expertise available’. Mercado’s consultants have worked with the likes of Arcadia, Argos, Macy’s, Sears and Ted Baker, pooling hundreds of man years of best practice retailing experience between them.

The Mercado’s Red Carpet Program ensures that best practice merchandising techniques such as visual merchandising, promotions, increased segmentation of visitors and impulse shopping behaviour such as cross selling and up selling are all adopted online. These techniques improve the visitors shopping experience and increase conversion, revenues and profitability for PLAY.COM.

‘We realise the importance of traditional retail merchandising techniques such as promotions, cross selling and up selling and Mercado allows the business users to facilitate these quickly and easily in the online environment.’

For more information or to arrange an interview, please contact Zaireen Iskandar at immediate future on 0845 408 2031 or at

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