From today, GCap Media’s The One Network will be teaming up with Norwich Union, the UK’s largest insurance company, in an eight week promotion inviting listeners to fill up their cars and Norwich Union will foot the bill.
The promotion, called “Free Fuel Friday” invites listeners to collect their share of £500 free fuel every Friday. A different petrol station, in each of The One Network’s 16 broadcasting areas, will be chosen every week and its location will be announced live during the drive time show telling listeners which petrol station to hurry down to. The promotion will also involve pre promote teasers on Wednesday and Thursday of each week, enticing listeners to tune in on Fridays to claim their free fuel.
Capital 95.8FM will invite Londoner’s to text in every Friday and 100 lucky winners will be selected to receive £50 worth of petrol.
It is estimated that the promotion will generate so much interest from listeners that Norwich Union and The One Network will give away £64,000 worth of fuel throughout the eight weeks.
The deal was brokered by GCap Media’s S&P Account Manager Lilly Tugwell and OMD UK’s Associate Communications Director Anita Wilkins, Ricardo Amboage – Direct Communications Planner and Radio Buyer Nicole Blass.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.