The online lending community Zopa.it has selected bigmouthmedia to manage its SEM campaigns in Italy.
Europe's largest independent digital marketing agency will provide Zopa.it with a range of SEM services designed to increase visibility and drive traffic to the social lending firm's Italian portal.
Charged with enlarging the site's lender and borrower portfolio, bigmouthmedia will plan and manage advertising campaigns on Google and Yahoo in addition to delivering continually optimised ROI.
The contract win follows a two month pilot completed at the end of May 2008 and will be delivered by a bigmouthmedia Italy team of account managers, certified SEM specialists and copywriters providing a mix of technical expertise, deep market understanding and editorial creativity.
“Search advertising was a natural choice for us and we started to plan SEM campaigns in Italy from the very beginning, managing them with our own resources. Eventually however, we realized that we could only truly optimise the returns by relying on SEM professionals,” said Zopa Italy Marketing Manager Carlo Vitali.
“During the two month pilot we had excellent results in terms of traffic increase on our site together with a reduction of cost per click. This proved that relying on bigmouthmedia is the most effective choice for us.”
The first online community enabling people to borrow and lend money without the intermediation of banks or financial institutions, Zopa was founded in the UK in 2005 with funding from the same investment firm that backed eBay and Skype.
Since it's January 2008 launch, the Italian site's 20,000 members have lent more than €2million online.
“It is always exciting to work with the online world's most innovative companies, so we're delighted that Zopa.it has decided to partner with bigmouthmedia,” said group CEO Steve Leach.
“The results the Italian team delivered during the pilot, our full consultancy approach, our experience and high levels of service proved to be critical factors."
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