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Ciao appoints new Sales Director E-Commerce Europe

Ciao appoints new Sales Director E-Commerce Europe

Harald Schiffauer, 38, takes on newly-created role of “Sales Director E-Commerce Europe” at the Ciao GmbH, the leading shopping and consumers’ opinions portal of Europe*, (i.e. in Great Britain).

Schiffauer joins Ciao from Pangora, the provider of product search and price comparison technology, where he was “Director Shop Business“.

In his new function Schiffauer is responsible for the pan-European development of the e-commerce partnerships for all Ciao platforms: in Great Britain (, Germany (, France (, Italy (, Spain (, the Netherlands ( and Sweden (

Apart from the cross-national support of existing shopping partnerships, the main responsibility of his position includes the development of Ciao’s European-wide network of online merchants.

The 38-year-old leads a 26-person team across seven countries and reports directly to Stephan Musikant, Managing Director of Ciao GmbH.

Stephan Musikant, Managing Director of Ciao GmbH: “With Harald Schiffauer we have brought on board a distinct expert in the field of e-commerce. With his long-standing experience in the international shopping distribution industry, he is the ideal sales executive to help customers understand that the high quality information contained in our consumers’ reviews portal is an essential differentiation from the pure price comparison portals in the market.“

Before Ciao, Schiffauer worked at Pangora GmbH since 1999. In September 2001, the business school graduate lead the company’s international commercialisation strategy in Germany, France, Great Britain and Italy, as well as launched its technical support network for more than 4,500 online shops.

In the beginning of 2004, Schiffauer took over the management of the Pangora subsidiaries in Paris and Milan. At the end of 2006, he was appointed as member of the management of the Pangora GmbH.

Schiffauer joins one of the most successful European online companies in the area of e-commerce business and user generated content.  Ciao is Europe’s most popular shopping and consumers’ opinions portal with a multi-million strong community, that provides online shoppers “real experiences from real consumers“ for over four million products and services.

Press contact


Alejandra Rojo

PR and Marketing Manager UK

Phone:             +44 (0)207 324 0025

Fax:                  +44 (0)207 324 0073





Ulrike Piesch

Ciao GmbH

PR Manager Europe

Phone:             +49 (0) 89 25551 796

Fax:                  +49 (0) 89 25551 700




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