They’re not simply breasts, they’re a danger to commuters, a new ambient campaign from Wonderbra would have us believe.
The lingerie company has launched a new campaign though Euro RSCG Singapore, which taps into the yellow safety lines painted at local above-ground MRT stations.
There’s one line for regular commuters, which tells them how far from the track they need to be to be safe.
However a second yellow line is being used to demonstrate that, with the full-frontal bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
A cost-effective campaign to execute, its caught the attention of marketing fans around the world.
Plans to bring something similar to the London Underground have yet to be confirmed but over-exaggerated cleavages would certainly bring a new spin on the ever-prolific intercom warning on the Tube, “Mind the Gap.”
Get personalised news like this straight to your inbox
 |
Your comments |
Be the first to comment on this article