Online is the most important medium used by marketers when researching and choosing a new agency, according to a survey recently conducted on UTalkMarketing.com.
Some 98% of marketers responding said online was the most important medium when looking for a new supplier.
So to help your agency make the most of online to generate new client leads, we’ve come up with these five tips.
1. Harness SEO
Well researched and implemented Search Engine Optimisation will mean that your agencies website will rank high in Google’s search results for searchers looking for more information about you.
To find out about your agency, searchers have to be able to find you. The first place they look is Google.
As you become more proficient in leveraging your site for search, you can try and get top listings for terms like “advertising agencies”, “advertising case studies” or “top advertising agencies”
2. Don’t overdo the flash
Some agencies seem to think that heavy use of flash equals “we’re creative”. Use of flash can have a serious impact on your natural search ranking, as much flash content is invisible to search engines. Less flash also means a quicker page loading time.
Clients are looking for useful information quickly, not at how ‘quirky’ you are. So make your website easy to navigate and let your work speak for itself.
3. Actively manage your online reputation
The rise of social media has meant anyone can comment on your company’s services in a blog, trade site or social network. Manage the first ten listings that appear in the search results for your agency and make sure they are positive. Then you’re in with a good chance of keeping a good online reputation.
You could start an agency blog outside of your site, or get your favourite clients to write about you on their sites. Then link to the favourable pages on external sites so that they over time rise to the first page of results.
4. Maximise your PR by remembering online
Online is the most favoured medium for marketers to research agencies. It’s also their favourite place to read about marketing news. UTalkMarketing.com has a readership which is a multiple of traditional trade press titles. Campaign, for example, is only distributed to 9,000 people in the UK.
So use online PR to reach more marketers, more often and in a more relevant way.
5. Distribute your content
Potential clients want to see your latest work and case studies. Distributing your content means you can showcase your talents to thousands of readers rather than holding it in the dark recesses your agency website.
This maximises the value of the time and effort that goes into producing case studies, award entries and other content
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