International mobile agency, Upstream, has appointed Douglas McDonald as Business Development Director, Europe, based in their London office.
Douglas role will cover the provision of high quality, consumer centric, interactive services to large consumer goods organisations on a pan-European and global basis.
Douglas comes to Upstream from mobile solutions provider Sponge, where he was Client Services Director. Whilst at Sponge, Douglas was instrumental in helping the business grow from a small player to one of the UK’s leading companies in the space.
“Apart from the phenomenal growth and enviable client list, what impresses me the most about Upstream is the key position that creative solutions have” McDonald said, “Mobile Dialogue”, the unique Upstream concept and process, produces results that actually reverse the decline on response that most mobile campaigns are seeing.”
“We are delighted to have Douglas on board” said Marcos Veremis, President of Upstream. “He has worked on some of Europe’s largest promotions and will be at the forefront of showing brands that mobile marketing can be about creativity and ground-breaking consumer experiences, rather than just technical executions attached to existing marketing models.”
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