Fresh Egg, a web design and internet marketing company specialising in search engine optimisation, announces today that its client myrepeats.com has won the highly prestigious Chemist & Druggist award for Business Development of the Year 2008.
Myrepeats.com is a pioneering online service which allows patients to place orders for repeat prescriptions. Following a hugely successful pilot in Worthing, West Sussex, with orders rocketing to 3,500 per month, the service has expanded and now operates nationwide.
Pharmacies using myrepeats.com have attracted new customers and received an increased number of repeat prescriptions at a minimal set-up cost. The service is also beneficial to patients, allowing them to register and log on securely from home and order their repeat medicines by sending a message to their chosen pharmacy.
The pharmacy then orders the prescription from the patient’s surgery and dispenses it ready for collection or delivery to the patient’s home or work address.
Fresh Egg not only designed and developed the innovative website, but was also responsible for creating the overall brand for myrepeats.com. Taking into consideration the large proportion of elderly customers, it was important to make the website as user-friendly as possible. Fresh Egg did this by ensuring they made all processes exceptionally clear and easy to navigate. An additional challenge was to maintain a high level of security which would ensure that patients’ details always remain private.
“This was a great project for Fresh Egg, not only is it an innovative idea but we were given a fairly broad brief which meant we were able to become very involved in the decision-making process. To have gone on to create a successful and award-winning service has been very rewarding for the Fresh Egg team”. Adam Stafford, Managing Director, Fresh Egg.
“Fresh Egg’s innovative web team were quick to grasp the concept we had in mind and were on the ball right from the beginning. They understood our needs and came up with some great ideas relevant to our market. We are honoured to have won such a prestigious industry award.” Paul Howie, myrepeats.com.
The Chemist & Druggist Awards celebrate the people, services and organisations at the forefront of community pharmacy practice in the UK. Trophies were presented to the winners in each of the 12 categories on Wednesday 18th June 2008 at London’s Grosvenor House Hotel at a glittering awards ceremony.
For further information, please contact:
Aneela Rose PR
Tel: 01444 241 341
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