Premium online ad platform, eType, is pleased to announce the signing of a week-long homepage takeover on Weather.co.uk. Nikon commissioned eType to create a unique launch campaign, planned and booked by MediaCom to promote the COOLPIX S210 and drive traffic to its UK hub.
The takeover will run conjunction with Nikon’s TV commercials to boost awareness and provide users with additional information about the product.
Camera purchase within the compact digital market is driven by the emotional end benefit, capturing special occasions and memories. Weather.co.uk has a strong, loyal user base of young families who are in the time of their life where there are special moments happening on a regular occasion – birth of a new baby, weddings, honeymoon, holidays, new home etc, and want a camera to capture these memories.
Roisin Durham, Digital Planner/Buyer, Mediacom said, “COOLPIX is the essential family kit for capturing those special everyday moments. Checking the weather is a vital part of planning family activities and days out in the UK, which makes Weather.co.uk a perfect fit to promote the COOLPIX range.
Robert Gay, MD, eType commented, “We are thrilled that Nikon has chosen Weather.co.uk to promote the COOLPIX digital camera range. The campaign is a great fit for the site and creates a powerful advertising solution to reach Nikon’s target audience of 25-45 year olds and those with young families. Running a week-long homepage takeover for this campaign is a move that is sure to create maximum exposure for Nikon.”
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