Clash-Media, the leading digital marketing specialist, has launched a new extended Email Marketing service as part of its unique Proactive Online Lead Generation offering.
Marketers can now, for the first time, access a service that integrates leads gathered online into a coordinated email and phone-based direct marketing campaign. A new study from Forrester Research Inc. found that 29 per cent of all online consumers buy immediately following an offer – Clash's new service helps companies capitalise on this.
Clash provides pre-qualified sales leads and then multiple opportunities to put an offer in front of a customer, helping to increase product exposure and conversion rates. Companies can now pursue leads using a combination of telephone calls and emails to either finalise a sale or prompt customers into action.
“This kind of campaign maximises the opportunity to convert a lead because significant activity and opportunities to 'buy' are presented at the time when customers are most interested,” commented Simon Wajcenberg, CEO of Clash-Media. “Properly prepared and executed contact can dramatically enhance conversion rates – improving the cost benefits of the entire marketing initiative.”
Online Lead Generation produces leads from opt-in campaigns, hosted on carefully selected sites across the Internet. Consumers submit their contact details and preferences for different products and services, providing companies with a profile for offers that may be relevant.
As soon as a consumer submits their email address, an auto-respond email is sent, allowing companies to forward sales collateral that reinforces the offer that the customer is interested in. With the enhanced service, Clash now offers clients across all sectors the opportunity to contact potential customers repeatedly by email following opt-in.
Forrester Research Inc.'s study found that consumers buying products based on emails spend 138 per cent more online than peers who do not buy through email, which has contributed to the method's popularity, with 94 per cent of marketers now using email marketing as part of their marketing mix.
With this in mind, Simon added: “For real effect, it is essential that any email marketing is integrated into the overall marketing mix; you need fully qualified leads in order to generate high conversion rates and you need telephone sales agents who can follow up on emails. All of these techniques work together and complement one another – producing higher conversion rates for the business.”
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