Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research

 

Broadband telephony market to double by 2013

Broadband telephony market to double by 2013

The broadband telephony market will nearly double in size from 14.7 million subscribers in 2007 to 28.4 million lines in 2013, according to new projections from Jupiter Research.

Cable operators will see most of this increase, with their VoIP subscriber base nearly doubling during the forecast period, while growth for over-the-top VoIP providers will stagnate.

The emergence of new service offerings, such as those from AT&T and Skype, will continue to generate buzz within the market.

According to a new Jupiter Research report, ‘US Broadband Telephony Forecast, 2008 to 2013’, cable multiple system operators (MSOs) have maintained momentum in the voice service market by continuing to focus on competitive triple-play service bundles.

Of consumers who subscribe to a cable MSO-managed VoIP service, 47 percent said bundling had a strong influence on their selection of home phone service provider.

President of Jupiter Research, David Schatsky, said, "Broadband telephony enables fixed service providers to integrate voice service features with other bundled services such as broadband, TV or wireless.

“At a time when consumers are increasingly cutting the cord and relying solely on wireless for voice communication, broadband telephony offers the best opportunity for fixed service providers to retain current voice customers or acquire new ones."

Despite having a moderate impact on the VoIP market overall, the emergence of AT&T's U-verse Voice is an important market development.

"By rolling out a managed VoIP service in areas where it already offers circuit-switched voice service, AT&T validates the importance of integrated services across the bundle," explained Doug Williams, Analyst and lead author of the report for Jupiter Research.

"However, AT&T may find it challenging to migrate existing voice customers to the VoIP platform, as those customers place greater emphasis on service quality and reliability when selecting a home telephone service provider."

Looking ahead, JupiterResearch observes a few wild card scenarios that could shake up the market for broadband telephony, namely the potential for Verizon to migrate all services including voice within its FiOS bundles to an IP platform, as well as new product offerings such as the Skype phone, which de-couples Skype's voice chat service from the PC and T-Mobile's new "@Home" over-the-top VoIP offer for $10 per month.

AJR
coupon for free viagra site prescriptions coupons
free discount prescription cards click online viagra coupons
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
late abortion ronnebybloggen.se when is it too late to have an abortion
cialis coupons from lilly discount prescription drug cards free coupon for cialis
bystolic generic bystolic savings card program generic for bystolic
www bystolic com coupon does bystolic have a generic
how to abort a baby abortion clinics in colorado springs early abortion options
prescription drug coupons pallanuoto.dinamicatorino.it prescription drugs coupon
progesterone hormone pills progesterone hormone pills progesterone hormone pills
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
bystolic manufacturer coupon bystolic coupon 2014
nexium 20 intellika.in nexium 20
lilly coupons for cialis discount prescription drug card free prescription cards

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.