Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

Kevin Keegan ‘Special K’ campaign

Kevin Keegan ‘Special K’ campaign

Best practice from JWT London.

Kevin Keegan is lovingly called Special K by Newcastle United supporters.

In the spirit of celebrating his managerial return to St James’ Park, JWT London capitalised on the Special K media frenzy.

They conceived a series of ambient advertising stunts amongst the Newcastle fans involving Kellogg’s Special K breakfast cereal.

Activities involved body painting, a huge flag and distributing hundreds of Special K placards.

The result was a campaign that saw the traditionally female-targeted low-fat brand cross over into the male-dominated sports arena.

Click the video below to see how the work helped raise awareness of, and consumer engagement with, the brand was well as generating a substantial amount of PR.

AJR
coupon prescription fyter.cn printable coupons for viagra
local abortion clinics blogs.visendo.de facts about abortions
abortion research paper fyter.cn abortion doctors
how much do abortion pills cost fyter.cn abortion hotline
abortion arguments open online coupons free
printable cialis coupon new prescription coupon cialis free coupon
bystolic coupons for free site when will bystolic go generic
discount coupons for prescriptions coupon for prescription prescription drug discount cards
abortion clinics houston link how does the abortion pill work
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
bystolic manufacturer coupon bystolic coupon 2014
generic cialis dosage site new diabetes treatment
cialis 2 cialis 2 cialis 2
yasmine blog.keylink.rs yasmin senel
renova blog.pelagicfm.com renovation vejle
cyklokapron wiki cyklokapron cyklokapron

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.