Beppegrillo.it , the widely read blog of the Italian activist, comedian and actor, publicises new posts using email marketing software from online marketing specialist Lyris UK. Around half a million subscribers per day receive the newsletter with the new daily content.
Grillo's blog is currently ranked the 17th most visited blog in the world by web authority, Technorati. Updated daily, it has Italian, English and Japanese language versions and each post generates about 2000 comments. Grillo is a popular figure both in his native Italy and beyond. He was selected by Time magazine as one of its “European Heroes 2005” for his ongoing battle against corruption and financial scandals.
Lyris' email marketing tool, ListManager, was selected by Italian internet strategy consultancy Casaleggio Associati (casaleggio.it) as part of its work to promote Beppe Grillo's online profile.
Emails are sent out in Italian, English and Japanese to reflect the different language versions of the blog. As well as informing subscribers about Grillo's latest post, the daily email newsletter includes the best comment and photo from the previous day, both of which are provided by and voted for by readers.
Casaleggio Associati comments: “After researching various email providers we selected Lyris ListManager because it was the best product for our needs. In particular we were looking for something fast and robust due to the size of Grillo's subscriber base and the dynamic nature of his blog requiring a large number of emails to be sent out over a short period of time.”
Andrew Robinson, managing director of Lyris UK, says: “Grillo has developed a major offline reputation over the years and, more recently, has reinforced this profile with a daily blog. Communicating his blog posts via email drives traffic to the site and ensures that his army of supporters are up-to-date with his current activities and opinions. Overall it is an excellent example of combining various online tools for maximum effect.”
For more information, please contact:
Lyris PR (UK)
Tel: +44 (0) 20 8946 3739
Email: firstname.lastname@example.org / David.Tutin@theprnetwork.co.uk
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