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192.com appoints TSW

192.com appoints TSW

The Search Works, the digital performance marketing company and the UK’s largest search specialist, today announces that it has been appointed by 192.com, to drive traffic to its people finder - the largest in the UK.

After a three-way competitive pitch, The Search Works landed the account thanks to its unrivalled creativity, flexibility and proactive approach.

The primary role of The Search Works will be to drive traffic to the people search function including their subscription electoral roll service. This will be done in part by reviewing 192.com’s search editorial and taking a more creative approach to keyword purchase.

Katie Gardner, 192.com’s Marketing Manager, commented “We required an agency with a fresh and creative approach that could offer a level of flexibility that would compliment the unique requirements of the product. We are confident The Search Works’ experience of providing innovative search strategies will help 192.com achieve its overall business goals.”

Chris Simpson, The Search Works’ interim MD, said of the appointment “We are thrilled to be working with the UK’s leading people finder. 192.com has become one of the most widely used directories in the UK and with the recent addition of the fantastic Super Zoom feature on the site’s online mapping service, 192.com is rapidly increasing its dominance.”


(ends)


For further information, please contact:


Tom Pearson / Andy Nankervis


Firefly Communications


TheSearchWorksTeam@fireflycomms.com


+44 (0)20 7386 1554

 

AJR
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