Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

The O2 Launch iKyp campaign

The O2 Launch iKyp campaign

Background

AEG is one of the world’s leading providers of live entertainment and sporting events. With The O2, AEG has given London a world class entertainment destination. Under the iconic roof lies a music club, 11 screen cinema, exhibition centre, an entire street of bars and restaurants and most breathtaking of all – The O2 arena.

The challenge

With an intensive integrated launch campaign taking place across the capital, AEG needed a versatile communication format to help reach their audience. Their main objective was to educate people about the ‘world of entertainment’ at The O2 and ultimately drive them to visit the venue.

The solution

Mini guides to The O2 were created using the iKyp paper-based communication format. They contained venue plans, event listings and transport directions. 360,000 iKyps were circulated containing ‘MagicSymbol’ vouchers which revealed a selection of dining and entertainment discounts when held up in front of special cameras located at distribution points. The vouchers could only be redeemed at The O2 itself, creating a strong call to action to visit the venue.

The iKyps were handed out over 6 weeks in 2007 at various locations across London, including 50 tube and rail stations, inserted in the Evening Standard newspaper and distributed at the venue and O2 retail outlets.

The results

The client had high expectations for the campaign, hoping for 5% of all iKyps distributed with MagicSymbol vouchers to result in a redemption at the O2. It was an ambitious target as the industry average redemption rate for such a campaign is 1-3%.

However, the iKyp exceeded all expectations by generating a massive redemption rate of 7%, 40% over the client’s highest hopes, and over twice the industry average. A figure even more impressive considering that each redemption required a voucher to be presented in person at the venue.

“The iKyp mini guide worked perfectly with the multiple distribution channels used in the launch campaign. It was a really effective way of getting essential information into the hands of our target audience and enticing them to visit The O2," said the Marketing Manager, AEG Europe

To read this case study in full, click the link below

AJR
drug prescription card blog.brunothalmann.com viagra coupons online
free prescription drug discount card discount drug coupons free viagra coupon
prescription transfer coupon fyter.cn discount prescriptions coupons
coupon for free viagra site prescriptions coupons
viagra discounts coupons prescription discount coupons viagra coupons printable
discount drug coupons fem-choice.com transfer prescription coupon
cialis coupons from lilly discount prescription drug cards free coupon for cialis
prescription coupon card new prescription coupons prescription savings card
prescription discount coupons outbackuav.com coupons for drugs
discount grocery coupons abortion clinics in dallas abortion clinics in richmond va
metformin and ketogenic metformin and ketogenic metformin and ketogenic
forest laboratories patient assistance read forest patient assistance
cialis dose 30 mg click cialis dosage for enlarged prostate
viagra buy viagra what is the effect of viagra cheap online viagra
nexium 20 open nexium 20
tadalafilt tadalafil tadalafilo
cyklokapron wiki cyklokapron cyklokapron


View attachment

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.