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Case Studies


DTI ‘Minimum Wage’ awareness campaign

DTI ‘Minimum Wage’ awareness campaign

Best practice from Media Reach


The Department of Trade and Industry (DTI) launched an awareness and advice campaign for migrants working legally in the UK.

The main aim was to inform the target audience about the National Minimum Wage.

The brief

To raise awareness of the National Minimum Wage rates.

To direct enquiries to the National Minimum Wage helpline and the Direct Gov website.

Target Audience

Migrant workers working legally in the UK from:

- Poland

- Lithuania

- Slovakia

To see how Media Reach delivered a  27 % increase in website traffic in full, click the link below.

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