Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


OMD Sense. Pension Time

OMD Sense. Pension Time

Sign of the times

With the recent signs in the UK of a cooling housing market and increase in the cost of fossil fuels, this might focus households to save more and prepare for retirement.

We can see the effect of consumers spending less in the US, companies such as The Gap have been suffering declining sales since 2004 and a depressing 8% drop in sales during the five-week holiday season this year.

Starbucks is also losing customers to McDonald's Corp. and Dunkin' Donuts, where a cup of coffee may cost $1 less. In the first three months of 2008 its net income fell to $108.7m (£54.7m) down 28% from the same period of 2007.

The flipside

Alongside this overall decline in consumer spending, there is some hope. It’s not  all doom and gloom. We know people are now retiring in the UK at an earlier age (on average 64 years for men and 62 years for women) compared to before.

And life expectancy will go up at State Pension age from 18 years to 22 years by 2020. Further more the State Pension Age will not rise to 68 until 2046.

Total contributions to private (non-state) pensions are estimated to have risen from £37 billion in 1996 to £69 billion in 2004 – these people represent the flip-side of those who’ve lived for today, and establishing their needs and wants will become increasingly important for brands.


Over the next two to five years, we will begin to see the effect across most categories of the contraction in consumer spending and increasing diversion of income to last minute pension provisions.

Those who have prepared well for their retirement are likely to continue their habitual parsimony and to favour “quality” and reliable goods and services, rather than glitz. And for those who didn’t prepare, unglitzy choices will not be optional, but necessary.

For any further information or feedback, please contact:

free viagra samples coupon viagra discount coupons online
drug prescription card free printable viagra coupons viagra coupons online
free prescription drug discount card discount drug coupons free viagra coupon
coupon for free viagra site prescriptions coupons
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
coupon for cialis transfer prescription coupon
low cost abortion clinics houston abortion clinic
naproxennatrium open naproxen nsaid
zithromax dogs zithromax 200mg 5ml suspension zithromax antibiotikum
levodopa carbidopa entacapone bioequivalence levodopa carbidopa entacapone carbidopa levodopa entacapone combination
renova open renovation vejle
lilly coupons for cialis discount prescription drug card free prescription cards
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
the cost of abortion where to get an abortion pill how do abortion pill work
buy abortion pill abortion pill is murder abortion pill cost
how late can you get an abortion pill abortion options
nootropil 800 g nootropil review nootropil
buy abortion pill the cost of abortion reasons for abortion pill
nalterexone go naltrexone ms

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.