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Case Studies


Danish Bacon marketing campaign

Danish Bacon marketing campaign

Best practice from MPG


Danish Bacon is an own label supplier to the UK’s grocers

It needed an idea that created in-store stand out  and built on the ‘Danish’ sizzle brand as mark of quality


Media partnership with Delicious magazine

Mini-booklet ‘World’s Best Ever Brunch’ tipped in the magazine

Used in on Danish packs in Sainsbury’s to create stand out on shelf

Innovative media deal – bacon pack media space traded for magazine space


Achieved 4.3% sales uplift in Sainsbury’s

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