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Case Studies

 

PPLparty.com national media PR campaign

PPLparty.com national media PR campaign

Best practice from Punch Communications

Background

Although just two years old, PPLparty is already a massive UK social networking success story, where over 320,000 18 - 24 year olds regularly communicate their life, passions and knowledge.

Founded in 2005 solely by entrepreneur Calum Brannan, PPLparty has a rapidly growing team, which is currently 6 people based across London and the West Midlands.

The company is party obsessed, hugely committed and on a mission to create the ultimate social networking story within the online space, both in the UK and internationally.

Calum Brannan recently negotiated a first round of investment funding literally weeks before his 18th birthday.

PPLparty has established partnership deals with the text message service provider Hotxt, leading internet brand Yahoo! and Channel 4's Popworld.

Campaign Goals

Punch worked with PPLparty to aid the development of the business from a part time pastime into a fully fledged media business.

Within the first weeks of the campaign, Punch arranged and attended press meetings with many target media, from the heavyweight national business press, to several Marketing Trade and consumer technology media.

Results

Punch delivered coverage in the Financial Times, the Guardian and the IoD's Director Magazine amongst others.

The results have been effective and immediate. Within weeks of agreeing the campaign go-ahead, the PR activity is supporting PPLparty to develop new commercial relationships, attract new members and court the online advertising community.

Founder of PPLparty.com, Calum Brannan, said, "Punch has already had a considerable effect on pplparty - the coverage that we are achieving in the campaign is providing a real platform for our business.

“The support which we have had from the Punch team has been invaluable and we have already recommended the team to several of our own investors and business partners."

AJR
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