One of the world’s leading exhibition organisers, Clarion Events, has appointed Midnight to handle two of its most significant UK-based events – the International Caravan & Motorhome (October, NEC Birmingham) Show and the Caravan & Motorhome Show 2009 (January, Manchester Central).
Clarion Events is the largest independent - and one of the top three - organising companies in the country. In 2007 alone over 600,000 visitors attended sixty five exhibitions, conferences and seated events across the world.
Midnight has been tasked with developing a campaign that will appeal to the core audience of caravan lovers but will also attract new visitors - particularly families. The hugely successful campaign devised by Midnight in 2007 will be developed further for 2008.
The 2007 campaign skilfully combined online social media activity with stickers and posters which declared 'I'm a Cara-fan: are you?'.
Midnight is developing an impressive portfolio of expertise in the exhibitions industry. It has recently completed work on its fifth show for Grand Designs Live which ran over nine days at ExCeL London. The meticulously targeted PR campaign attracted over 100,000 visitors - a first for an exhibition of this kind.
The event was a complemented by a major peak-time TV show for Channel 4 (Grand Designs Live and Grand Designs Today) was also broadcast in and around the exhibition – amassing 11 hours of live coverage from ExCeL London. This partnership led to a further strengthening of the Grand Designs brand and ensured that the exhibition and TV show gained mutually beneficial exposure.
About Midnight Communications
Established in 1995, Midnight Communications is one of the largest independent PR consultancies south of London, based in one of the UK’s most dynamic and pioneering cities - Brighton. Midnight is a multi-platform media consultancy that utilises a broad range of tools to ensure a campaign reaches the right people – on paper, online, mobile and broadcast. The consultancy regularly receives accolades for its successful PR campaigns for companies such as Grand Designs Live, Coremetrics and Venture Finance.
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