Some 17,367 people are employed in 258 IPA member agencies. That’s official.
The findings come from the IPA 2006 Agency Census, the definitive survey of employment trends in media, advertising and marketing communication agencies.
The survey was carried out on September 1, 2006 and recorded 17,367 employees. This compares to 15,751 people employed in 240 member agencies the previous year.
The last record of the industry being at this level is 1970 when there were 17,231 people at 280 agencies.
The highest recorded figure for the survey is 1966 when there were 19,958 people employed at 272 agencies. The lowest recorded figure is 11,096 in 1993 at 225 member agencies.
A significant part of the year-on-year growth has been undoubtedly caused by the recruitment of 18 additional IPA member agencies.
However, the fact that the number of individuals employed in member agencies has gone up by 10.2 per cent to 17,367 suggests that there is some real growth taking place.
This being driven partly by growth in the digital sector, particularly in those agencies that are digital specialists.
Director General of the IPA, Hamish Pringle, said, “These figures reflect the successful growth of a number of new sectors in IPA membership, digital for example, which is a continuing rise in employee figures.
“We are a people business and these numbers also fit with the latest findings of the Bellwether Report, which shows that 2007 is set to have the highest rise in marketing communication expenditure for seven years.”
The highlights of the survey are:
• An estimated 73.2 per cent of employees (12,712) are employed in 201 creative, full service and other non-media agencies, whilst 26.8 per cent (4,655 employees) are em-ployed in 57 media agencies.
• An estimated 4.1 per cent of the employed base work for their agencies on a part-time basis whilst an estimated 1.6 per cent work at home on a regular basis.
• 4.0 per cent are first year trainees
• 1,152 temps and freelancers work in member agencies, with 44.7 per cent of these in creative departments.
• 55.8 per cent of agencies are based in London while 36.8 are based out of London, 7.4 per cent are in Scotland.
• A significant proportion of the year-on-year growth has come from digital. In the creative sector there are now 770 employees in 19 agencies compared with 379 in 11 agencies last year. In the media sector 198 employees are in 3 digital media specialists, compared with 122 in the same number of agencies in 2005.
• The majority of agencies in IPA membership are small; 39.4 per cent employ 25 or fewer. Only 7.8 per cent employ over 200.
• 50.3 per cent of the employed base is male and 49.7 per cent female.
• Some 47.5 per cent of the employed base in IPA member agencies is aged 30 or under, with the average age being 33.4 years old. The bias towards younger employees is particularly pronounced within media agencies.
• 92.7 per cent of agencies are of white origin, whilst 7.3 per cent are from a non-white back-ground compared with 6.9 per cent in 2005 and 5.1 per cent in 2004.
• At the highest level of seniority (Chair, CEO, MD) 85.3 per cent are male while 14.7 per cent are female.
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