Best practice from MPG
Ask.com’s technology provides the most accurate and relevant results, but only represents 4 pre cent of searches
Google commands 80 per cent of all searches
Ask.com needed to increase their unique users by stealing share from Google and increasing consumer awareness of the new, improved and even superior product.
Rather than start a war, we created a revolution… activating evangelists and upsetting the status quo.
The strategy was built on three principles: to disrupt, intrigue and spread the word.
There was a 112 per cent increase in unique monthly users in London
Google suffered a decline in monthly unique users for the first time ever
Spontaneous awareness went up by 91 per cent
Of those who saw the advertising, 44 per cent joined the revolution
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.