Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


DCSF ‘Free Early Learning’ campaign

DCSF ‘Free Early Learning’ campaign

Best practice from Media Reach


The Department of Children, Schools and Families (DCSF) needed to promote andincrease take-up of Free Early Learning for 3-4 year olds, to parents and guardians with children aged 2-4 on a low income.

Working tax credits and Free Early Education offer are elements that support non-working/low income parents in taking up formal childcare.

However, due to several issues, take up drops in lower income and certain BME groups. The issues commonly faced are: financial, guilt for sending their children to childcare and concerns about safety.


Every parent wants the best for their children, but has many concerns. Therefore, we approached a light-hearted approach to highlight the benefits of early learning to children in a safe environment – ‘Give your child a head start!’


Media buying negotiated as a package together with HMRC Tax Credit, resulting in cost-saving.
Areas targeted included an animated TVC on digital TV, PR Coverage, Ads on local Asian radio stations nationally and national ethnic press

200,000 leaflets were dropped in households in London, Birmingham, Slough, Bradford, Kirklees, Rotherham, Oldham, Manchester and Luton

Media Reach worked together with DCSF and relevant local authorities to host outreach Fun Days in Tower Hamlets, Camden, Bradford and Rotherham. The Fun Days re-enact a nursery environment and outreach teams were at hand to distribute information.


Tracking of the helpline showed a 60% increase in callers.

order abortion pill online abortion pill misoprostol abortion
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
discount prescriptions coupons link printable coupons for cialis
abortion arguments open online coupons free
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
cialis 2 cialis 2 cialis 2
tadalafilt open tadalafilo
cloradex costo cloradex costo clorexidina
lilly coupons for cialis free prescription cards

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.