Couples Resorts, the elegant range of luxury properties in the Caribbean, is seeking its own perfect brand match to help boost its profile in the UK. The company, which offers four all-inclusive couples only resorts, has appointed Touchdown Brand Affinity Marketing to find the right partnerships to drive customer bookings.
Chris Taylor, commercial director says: “Touchdown Brand Affinity Marketing adopts a strategic approach in identifying partners for joint-marketing activity. We vigilantly ‘vet’ prospective partners using our unique in-house BrandMine™ technology, ensuring their campaign objectives complement our clients’ needs. Each brand must provide maximum partnership benefits for both parties which in turn creates a long-lasting rewarding partnership.”
Couples Resorts offers a portfolio of four luxury properties with exceptional service, which are situated in idyllic paradise settings. Couples can enjoy a full range of complimentary activities from watersports, horse-riding, golf as well as superb cuisine. Spa treatments are also available to guests at an additional cost.
Tom McNamara, Director of Europe and Asia for Couples Resorts says: Touchdown Marketing will be primarily identifying brands who target consumer couples, particularly in the premium sector, such as key holidaymaker purchasers, and those also looking to book honeymoons or second honeymoons. In addition, the brand is keen to increase awareness in the UK market through alternative channels.
Sectors which will be targeted will include entertainment, food and drink, retail, beauty, clothing and fashion and also consumer media.
If you would like to embark on a potential brand love match, please contact Touchdown Marketing on 020 7395 6000. Alternatively join BrandMine™, Touchdown’s online brand community on www.touchdown-marketing.com/brandmine/register.php. The free and easy-to-register service acts as a unique filtering service to identify suitable brands which can fulfil profitable marketing partnerships.
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