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Case Studies

 

Swiss International Airlines guerilla campaign

Swiss International Airlines guerilla campaign

Swiss International Airlines wanted to raise awareness of its low fares to a German audience.

Rather than turning to traditional advertising channels, the airline decided to take its message to the streets.

The campaign involved spraying a fleet of red cars with fake snow and then wiping away destinations and prices.

The cars then drove around three German cities in parallel - Berlin, Hamburg and Stuttgart.

In Berlin they visited key sites including the Berlin Wall and Brandenburg Gate to maximise exposure.

The work was devised by the guerilla marketing agency conceptbakery.

Click the video link below to see this campaign in full.

AJR
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