Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Hyundai Genesis mobile advertising campaign

Hyundai Genesis mobile advertising campaign


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 780 Hyundai dealerships nationwide.

“We chose to continue our mobile advertising and marketing efforts with Nokia because they’ve proven themselves with our campaigns in the past,” said Eric d’Ablaing of Hyundai.

“Nokia provides prime ad placements and quick delivery of a high quality campaign, and we knew we could expect outstanding results.”


Raise awareness. Hyundai chose the media event of the year – Football’s Big Game – to build awareness of its new luxury vehicle, the Genesis.

The auto manufacturer’s mobile advertising campaign ran on the Nokia Media Network on the Sunday of the Big Game, coinciding with two television ads featuring the Genesis.


Campaign featuring downloadable content. The mobile advertising programme featured banner ads that clicked through to the Genesis mobile Web site, where consumers could download wallpaper featuring the new vehicle, as well as ringtones featuring the sound of the engine’s “rev.”

Hyundai also ran cross-promotional ads on the Internet that encouraged viewers to text in a shortcode that led them to the Genesis mobile Web site.


The results of the test campaign were very encouraging, achieving a click-through rate of 3.41 percent.

Additionally, 11 percent of people who clicked through to the Hyundai banner ad submitted their e-mail address to get the free “RevTone.”

Hyundai was able to capitalize not only on the days leading up to the Big Game and the Sunday itself, but thanks to downloadable brand-sponsored content like wallpaper, they will continue to make an impact after the event.

coupons for cialis printable site drug coupon card
bystolic coupon 2014 open generic bystolic alternative
cialis discounts coupons site pet prescription discount card
discount grocery coupons abortion clinics in richmond va
progesterone hormone pills progesterone hormone pills progesterone hormone pills
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
nexium 20 open nexium 20
yasmine yasmin senel
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
voltaren gel voltaren rapid
vermox tablete doziranje vermox tablete doziranje vermox sirup cijena
how late can you get an abortion pill abortion options
nootropil 800 g nootropil review nootropil
medication abortion pill pro abortion
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
abortion pill articles abortion pill alternatives
lamisil para que sirve lamisil
amoxicillin 500 mg amoxicilline
naltraxone open revia reviews
low dose naltrexone contraindications link naltrexone injection cost
low dose natrexone link revia uses
naltrexone online naltextrone
naltrexone 4.5 mg buy naltrexone headache low dose medicine

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.