Some 85 per cent of firms expect online spend to increase in 2007
More than three-quarters of firms expect their marketing expenditures to rise in 2007, a new report has claimed.
The study, carried out by Alterian, found the results to be the highest since it began collecting data on the subject four years ago.
In line with the current boom in online advertising, direct marketing on the internet will receive the largest investment increase.
More traditional means of advertising is also tipped to grow, with 51 per cent of companies planning on increasing their offline marketing budget.
However, those voicing concerns that the internet is fast replacing traditional methods of advertising may not take heart in that statistic.
The study found that 94 per cent of those who said they will decrease their offline marketing budget added that they will increase their online spending.
Of those surveyed who plan to increase online marketing budgets, 81 per cent said they planned to increase spending on email marketing.
The survey polled a total of 540 marketing professionals.
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