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Daily mash appoints w00t!media

Daily mash appoints w00t!media

The UK’s most popular online satirical newspaper, The Daily Mash, has appointed independent online advertising and creative sales house w00t!media to bring targeted advertising to its website.

The site is often referred to as the British version of hugely successful US news operation The Onion, and is the invention of journalists Neil Rafferty and Paul Stokes. It’s updated daily with at least three new stories inspired by that day’s news agenda. The Daily Mash currently boasts around 175,000 unique visitors a month, between them reading 1.2 million pages.

“We wanted to work with a company that understood and appreciated our content. The site is edgy and has an intelligent, loyal demographic that really take notice of advertising and editorial featured on the site, and how it ties in,” explains co-founder Stokes, who previously worked for Scottish broadsheets Scotland on Sunday and The Scotsman. “w00t!media deals with specialist ideas and niche markets, so we knew they’d provide a creative approach.” is frequently linked to by publications including the Daily Telegraph, the Times and the Spectator. The site is popular with social networking sites and regularly referenced by top bloggers.

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