Black Horse Car Sales, part of the Lloyds TSB Group, has re-launched its website to offer customers an excellent user experience with the help of The Search Works. The new site, designed by The Search Works, will ensure customers are within one to two clicks of the information they want and will maximise search engine optimisation (SEO).
By making the most of The Search Works’ expertise in SEO, Black Horse Car Sales is able to take its online presence to the next level and, with time, drive more traffic to the new site. The main objective for the re-design is to allow the company to interact with people who love their cars and offer them, in addition to Black Horse Car Sale’s product offering, the ability to read detailed and up-to-date information on car manufacturers, specific models and features.
Chris Simpson, interim Managing Director for The Search Works, says, “Understanding the needs of the Black Horse Car Sales customer was critical at the initial design stages of the project. Employing our search expertise empowers users to interact with the company, while after sales support and training allows Black Horse Car Sales to maintain its momentum.”
In addition to the design of the site and SEO services, The Search Works will offer continuous training for all Black Horse Car Sales marketing staff and ongoing advice to maintain the company’s future-proof online marketing strategy. The project, which started in the summer of 2007, is The Search Works’ first design through to implementation project and further cements its drive to become a digital-performance marketing agency with expertise beyond search.
Mark Ellis, Head of Marketing - Black Horse Car Sales, is delighted with the results. “The new website is fantastic and will offer our customers so much more than previously possible.
"We chose The Search Works to handle the re-design in part, due to the longstanding client relationship it has with Lloyds TSB CarSelect Limited and the wider group. The approach was planned with the full support of our stakeholders and is a positive investment in the online strategy of the business.”
The re-launched website for Black Horse Car Sales can be visited at: blackhorsecarsales.co.uk
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