ATG (Art Technology Group, Inc., NASDAQ: ARTG) and Ozburn-Hessey Logistics (OH Logistics) have partnered to offer online merchants a seamless shopping experience for their customers.
The partnership will give merchants a more integrated e-commerce and fulfillment solution by leveraging the two companies' respective strengths. ATG's leading e-commerce software platform and OH Logistics' supply chain management and fulfillment experience form a powerful combination that will allow merchants to increase conversion rates, earn customer loyalty, and reduce product returns.
"Our goal is to provide a compelling and complete online shopping experience across any customer interaction channel" said Drew Reynolds, senior vice president of corporate development at ATG. "We believe OH Logistics is the fulfillment partner we need to ensure that the consumer receives the correct product in a timely way. OH Logistics' reputation with our shared customers and their contract logistics capabilities helped us identify them as a fulfillment leader."
The addition of OH Logistics' fulfillment services builds upon ATG's advanced e-commerce capabilities including personalisation, dynamic merchandising, and e-commerce optimisation services such as automated recommendations and click to call. Together, ATG and OH Logistics provide a more complete solution for processing online customer orders.
After the customer order is placed online, OH Logistics' inventory management and fulfillment capabilities ensure the end user gets the products desired as quickly as possible. OH Logistics provides flexibility, scalability, and visibility throughout the supply chain which allows its e-commerce clients to place products close to consumers and to have complete access to all order information. The company also provides return and refurbish solutions.
"The partnership introduces a new front-end offering to our services," stated OH Logistics' President of Contract Logistics, Bob Spieth. "Our experience in e-commerce and direct-to-consumer fulfillment positioned us well to join ATG and offer customers an even more integrated solution."
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.