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How Metro captured the urbanites

How Metro captured the urbanites

Metro International is the largest global newspaper in the world. It reaches out across 23 countries and has a weekly readership of more than 23 million.

Launched in 1995, Metro is now published and distributed every morning in 100 major cities across the world. The audience is Urbanites aged 18-49 who are typically busy and informed, and cash-rich but time-poor.

To support Metro’s position as the world’s largest and growing international newspaper, they regularly attend world conferences and industry events to highlight their superior understanding & knowledge of their marketplace. In 2008 they were invited to speak at the 1st Annual World Advertising Festival in Dubai.

To support this event M-Lab created a compelling piece of research, helping to position Metro as the leading authority of vital information about Urbanites and how they can be advertised to.

M-Lab worked with Metro to showcase their expertise in urban population by developing a study designed to understand a day in the life of Urbanites.

For full details of the research download the attachment below.


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