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Sponge powers 'txt the papa'

Sponge powers 'txt the papa'

Pizza delivery company Papa John’s has launched a text-to-win competition offering consumers the chance to win a year’s supply of pizza.

The campaign, which invites consumers to ‘Txt the Papa,’ will give away a year’s supply of pizza every day for the length of its nine week run. Creative agency Crossing O’Sullivan is behind the promotion, which is being powered by mobile marketing solutions provider Sponge.

The ‘Txt the Papa’ competition will feature on take-away menus.

“Papa John’s has made it very easy to enter this competition - consumers can text the number on menus while waiting for their order,” said Douglas McDonald, Client Services Director at Sponge. “They’ll get a confirmation text thanking them for their entry and one winner will then be picked at the end of each day.”

Consumers need to text PAPA to shortcode 86100 to be in with a chance. Sponge’s verified random draw engine technology will pick each winner.

Simon Wallis, Director of Marketing at Papa John’s says; “Implementing the Txt the Papa campaign has given us the opportunity to interact with our customers in a simple and engaging way.  It also allows us to develop our database for ongoing mobile communication.”

Sponge has powered a number of text-to-win campaigns for brands such as Lucozade, Cadbury and Birds Eye.

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