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Acca incorporates new media

Acca incorporates new media

The internet audience for ACCA’s Student Engage reached record figures this year. The webcast, aimed at students of the Association of Chartered Certified Accountants (ACCA) and broadcast by web TV agency BroadView, achieved almost three times the number of viewers compared with this time last year.

Student Engage has been viewed 32,000 times since it was broadcast on 23 April this year. This is a significant increase on 2007’s viewing figures and clearly demonstrates a demand for web 2.0 as a means of really engaging with the next generation of accountancy students.

“Adopting new media methods is an increasingly popular way of reaching out to our audiences in an innovative and truly modern way,” said Neil Stevenson, ACCA Marketing Director. “Our students are of the web 2.0 generation and so are accustomed to new technologies such as web TV, and the viewing figures for this year’s broadcast certainly demonstrate this.”

The interactive element of Student Engage, and the importance the ACCA places on the transparency of their organisation’s proceedings demonstrate that the accountancy body is leading the field when it comes to involving their members and members-to-be.

“Access to the web and all of the rich educational content it offers should be a key component of every student's education. By working with ACCA we’re developing the toolset of the next generation of accountants, but new media ought to be used across a broader range of academic disciplines,” said Stuart Maister, managing director of BroadView.

For the last four years, the London-based agency has been helping the global body for professional accountants in its ongoing strategy to engage with its students and broaden opportunities for learning.

Accountancy students from around the world used their ACCA student ID to submit questions, both in advance and live, to Clare Minchington, managing director, education, learning and development, ACCA.

Steve Carter, managing director of Nigel Lynn recruitment consultants and Catherine Edwards, head of qualifications at ACCA, answered questions on topics including exam preparation and revision techniques. They also discussed how to write the perfect CV and what questions to expect in a job interview.


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