TrustedPlaces, the popular UK reviews and community-focused website, has taken on independent online advertising sales house w00t!media to bring advertisers on board for the first time.
w00t!media will look to attract relevant brands that complement key content areas on the site.
Trusted Places, which is also used as a networking tool for users interested in discussing local topics with a like-minded audience, or sharing opinions on their favourite restaurants, bars, clubs, pubs, shops and much more.
The London-based startup has received national press attention including a ‘Dotcom to Watch’ award from The Guardian, a placement as one of the 10 Best Travel Sites by the Times and most recently a coveted number 4 in the list of UK’s Top 100 Startups by Growing Business’ Startups.co.uk.
“We’ve reached a stage where we can provide real value to advertisers,” said Sokratis Papafloratos, CEO and Co-Founder at TrustedPlaces. “People use TrustedPlaces to find and share interesting places – we want to work with brands that are relevant to the community, for example food and drink or communication companies.”
TrustedPlaces launched in September 2006.
“There is massive scope for advertising tie-ups with well-known brands for TrustedPlaces this year and we are in talks with potential companies at the moment,” said Austen Kay, Director of w00t!media. “Our strength is working with big brands and niche websites to create innovative advertising that avoids stereotypical formulas.”
w00t!media represents over 40 online publishers.
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