Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Mobile Search ad spend to reach $2bn by 2013

Mobile Search ad spend to reach $2bn by 2013

Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013, according to Juniper Research.

In two new reports, the researcher has highlighted the key role of mobile search applications and services within the mobile advertising environment.

The reports - Mobile Search and Discovery and Mobile Advertising - found that as operators abandon the “walled garden” model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers.

However, the reports note that there are significant opportunities for advertising across a host of mobile applications and delivery mechanisms, with nascent channels such as MMS and idle-screen advertising attracting a combined annual ad spend of more than $1bn within five years.

According to Juniper Research’s Principal Analyst, Dr Windsor Holden, “While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets - combined with the development of applications enabling targeted, instant measurement and frequency capping – mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels.”

Other findings from the reports include that total mobile adspend will rise from $1.3bn in 2008 to more than $7.6bn in 2013 and that mobile search revenues (including data charges) will reach $4.8bn by 2013.

Both mobile search ad psend and total mobile ad spend are predicted to be the highest in the Far East/China region, followed by Western Europe and North America 

Juniper Research observed that a single advertising campaign may well utilise a number of different channels within the mobile environment, including idle-screen, mobile TV campaigns, display advertising and SMS.

Furthermore, the most successful campaigns will not merely utilise these different channels, but will integrate mobile within a campaign across multiple media to increase brand awareness.

While initial mobile advertising campaigns were largely ad hoc affairs, advertisers are increasingly moving towards incorporating mobile advertising within a planned campaign as they become more comfortable with the medium and – crucially – as the potential reach of mobile advertising increases.

coupon for viagra coupon for viagra coupons viagra
free prescription drug discount card discount drug coupons free viagra coupon
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
how much is the abortion pill read where can i get an abortion pill
discount prescriptions coupons printable coupons for cialis
cialis prescription coupon site cialis coupons from lilly
cialis coupons from lilly discount prescription drug cards free coupon for cialis
what is the generic name for bystolic bystolic coupon card bystolic coupons
bystolic generic generic for bystolic
discount coupons for prescriptions coupon for prescription prescription drug discount cards
prescription drug coupons prescription drugs coupon
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
linzess patient assistance what is the generic for bystolic linzess patient assistance
discount coupon for cialis go coupons for prescriptions
renova renovation vejle
cloradex costo cloradex costo clorexidina
pletal 50 pletal 50 mg pletal y anestesia
buscopan plus preis buscopan plus preis buscopan dragees
free cialis samples coupon coupons for prescription drugs coupons cialis
thyrax bijsluiter thyrax bijsluiter thyrax fk
printable coupons for cialis cialis discount coupons online cialis coupons 2015
cheap abortion pill clinics how much does an abortion pill cost anti abortion pill
addyi suomi addyi fda
cialis coupons printable prescription coupon card cialis manufacturer coupon 2016
lamisil para que sirve lamisil
naltraxone revia reviews
half life naltrexone click naltrexone dosage forms
low dose natrexone link revia uses
methsuximide uses for naltrexone naloxone challenge
naltrexone for multiple sclerosis user reviews naltraxon
naltrexone food addiction naltexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.