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Sponge appoints new CTO

Sponge appoints new CTO

Mobile marketing solutions provider Sponge has appointed Matt Overall as Chief Technical Officer (CTO).

The senior appointment will see Matt responsible for all technical strategy and implementation of projects across Sponge’s client base of agencies, brands and media groups. 

Matt brings years of online development experience, ranging from managing various start up ventures to a role as UK IT Manager at Reed Elsevier Group’s Martindale-Hubbell, where he was involved in implementing a pan-European platform to support localised business processes in each region.

Prior to joining Sponge, Matt was IT Development Manager for Directories at LexisNexis; also part of the Reed Elsevier Group.

“This is a key, senior hire for Sponge - Matt will focus on driving improvement in all processes and procedures, while maintaining the flexibility and talent of the technical team,” Dan Parker, CEO of Sponge said.

“Appointing Matt will allow us to continue to offer excellence in mobile to Sponge customers and deliver a strong plan for the future. This focus on talent, procedure and vision will help to make Sponge the top technical provider in our market."

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