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Case Studies


Dr Martens ‘Freedm’ campaign

Dr Martens ‘Freedm’ campaign

Best practice from Love


For the first time, Doctor Martens isn’t an icon of a generation

The brand has missed out because we’re too content to protest

Our aim is to make DM’s relevant again by making it stand for self-expression rather than anti-establishment

The big idea

Build a virtual movement of creativity and self-expression.

The world’s first global virtual creative agency.

Call it FREEDM.

Click on the link below to see in full how Love created this eye-catching campaign.

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