Best practice from Love
For the first time, Doctor Martens isn’t an icon of a generation
The brand has missed out because we’re too content to protest
Our aim is to make DM’s relevant again by making it stand for self-expression rather than anti-establishment
The big idea
Build a virtual movement of creativity and self-expression.
The world’s first global virtual creative agency.
Call it FREEDM.
Click on the link below to see in full how Love created this eye-catching campaign.
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