Manning Gottlieb OMD’s latest expert industry insight
Primesight Launch the UK’s first large format premium shopping mall opportunity
From June 30, large format landscape posters will be available for the first time in Shopping Malls.
Seven of the top 20 malls in the UK have signed up – including The Bullring in Birmingham, Meadowhall in Sheffield and West One in Bond Street station!
The posters will all be in head on locations situated in the highest footfall areas and will be ideal for covering outlets such as John Lewis, Debenhams and House of Fraser at the point of purchase.
CBS Underground Transformation update
The roll out phase of XTP is underway and two screens are now live at Bond Street station.
Bank and Liverpool Street stations will be the next stations to have screens installed.
There are now 166 LCD screens in place. New DEPs at Liverpool Street went live last month and two escalator runs at Oxford Circus and one at Victoria Stations are currently being installed.
On the Traditional transformation side of things 28 stations are now more than 90% complete. This includes 7 out of the 10 platinum stations with Leicester Square due to be finished this month and Holborn and Oxford Circus by the end of June.
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