Midnight Communications has been appointed to handle PR on behalf of EMAP’s Autumn Fair which takes place at the NEC Birmingham, 7-10 September 2008.
Recognised as the most important home and gift event of the season, Autumn Fair offers retail buyers the opportunity to identify new products for Christmas and the following Spring season.
It is part of EMAP Communications’ thriving portfolio of retail trade shows, which includes Spring Fair, Glee Birmingham and the London event Summer Fair.
The 2007 Fair was a resounding success with fifty per cent of the show selling out within two weeks.
Midnight is tasked with attracting trade audiences via core media titles and setting up a proactive exhibitor relations campaign, whilst supporting international marketing activity.
Midnight is developing an impressive portfolio of expertise in the exhibitions industry. It has recently completed work on its fifth show for Grand Designs Live which ran over nine days at ExCeL London.
The meticulously targeted PR campaign attracted over 100,000 visitors - a first for an exhibition of this kind.
The event was a complemented by a major peak-time TV show for Channel 4 (Grand Designs Live and Grand Designs Today) was also broadcast in and around the exhibition – amassing 11 hours of live coverage from ExCeL London. This partnership led to a further strengthening of the Grand Designs brand and ensured that the exhibition and TV show gained mutually beneficial exposure.
About Midnight Communications
Established in 1995, Midnight Communications is one of the largest independent PR consultancies south of London, based in one of the UK’s most dynamic and pioneering cities - Brighton.
Midnight is a multi-platform media consultancy that utilises a broad range of tools to ensure a campaign reaches the right people – on paper, online, mobile and broadcast.
The consultancy regularly receives accolades for its successful PR campaigns for companies such as Grand Designs Live, Coremetrics and Venture Finance.
For further information, please contact:
T: 01273 666 200
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