Social commerce company Bazaarvoice has been announced as a finalist in this year’s European Retail Solutions Awards. Bazaarvoice is nominated for the implementation of its flagship product, Ratings & Reviews, on lingerie retailer figleaves.com’s web site.
The Ratings & Reviews platform has had a huge impact on figleaves.com’s business, allowing it to measurably enhance the customer shopping experience and drive sales. Bazaarvoice provides figleaves.com with the hosted technology to incorporate user generated content onto its site; enabling customers to share honest opinions about products.
The service went live on figleaves.com in January 2007 and sees an average of 175 new reviews each week.
Results from a Bazaarvoice analysis of the figleaves.com reviews service shows that products with reviews have a 12.5% higher sales conversion rate than those without. Also, products with twenty or more reviews were found to have an 83.85% higher conversion rate than those without.
“It’s a win/win when a solution can improve the retailer’s business and improve the experience for customers,” said Sam Decker, Chief Marketing Officer at Bazaarvoice. “The response from figleaves and their customers has been incredible since the service launched. We’re honoured that Bazaarvoice and figleaves.com have been announced as a finalist for this award.
The European Retail Solutions Awards ceremony will be held at Old Billingsgate Market in London on Wednesday 25th June.
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