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MG OMD Media Marketplace. Radio overview

MG OMD Media Marketplace. Radio overview

Manning Gottlieb OMD’s latest expert industry insight

Rajar results for Q1 2008

This was not one of the strongest quarters for commercial radio with the BBC dominating share at 56.8%.

This should serve as a stark reminder to the new management in a commercial sector now mainly under private ownership of the challenges that lay ahead.

Headlines:

- 31m adults tuning in to commercial radio for 13.7 hours weekly

- 31% of the population now listening via digital platforms

- DAB ownership +40% year on year

- BBC makes inroads into younger audiences but CR continues to dominate 15-44 listening with 51% of hours

MediaMarketplace_March_Radio_2

AJR
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