Manning Gottlieb OMD’s latest expert industry insight
Rajar results for Q1 2008
This was not one of the strongest quarters for commercial radio with the BBC dominating share at 56.8%.
This should serve as a stark reminder to the new management in a commercial sector now mainly under private ownership of the challenges that lay ahead.
- 31m adults tuning in to commercial radio for 13.7 hours weekly
- 31% of the population now listening via digital platforms
- DAB ownership +40% year on year
- BBC makes inroads into younger audiences but CR continues to dominate 15-44 listening with 51% of hours
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