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Mr. Paparazzi snaps up w00t!

Mr. Paparazzi snaps up w00t!

Celebrity gossip website Mr. has appointed independent online advertising sales house w00t!media to bring advertisers on board for the first time.

Mr., an extension of the Big Pictures photo agency owned by well-known media personality Darryn Lyons, invites members of the public to send in photos and video clips of celebrities. They then receive 50 per cent of all subsequent sales if the material is sold to newspaper and magazine publishers.

w00t!media is tasked with attracting brand advertisers from the entertainment, leisure, retail and FMCG sectors to the site.

“Having worked with Holy Moly! and Popbitch, w00t!media is renowned for bringing the best celebrity content sites to advertisers,” said Austen Kay, Director of w00t!media. “Mr Paparazzi is growing rapidly and is a great addition to our stable.”

Mr. sells celebrity images and videos to publishers in over 180 countries. Users are also invited to send in stories. A weekly video blog on the site showcases the best latest pictures and videos.

“The number of celebrity gossip sites has grown substantially, with the public’s craving for news stretching beyond weekly magazines,” said Dan Barton, Head of IT at Mr “The site publishes up to the minute user-generated content that allows the public to be part of the instant media and entertainment world we’ve grown accustomed to. Mr serves up a celebrity gossip ‘hit’ for the growing masses of celeb junkies.

"We know that people want instant, up to date celebrity news and Mr delivers this content direct from the source. The site also serves as a sales channel for the growing number of ‘public paparazzi’; the opportunist photo taken on a camera phone which can make the lucky snapper thousands of pounds.”

w00t!media represents over 40 online publishers.

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