Maconomy, a leading provider of business solutions and services for professional services organisations and marketing communications organisations, announced today that Bartle Bogle Hegarty has deployed the Maconomy Agency Solution with AnalytiX to more than 200 employees to streamline accounting functions as well as project and resource planning for increased efficiency and better overall business performance.
Maconomy Agency Solution is a single, integrated enterprise resource planning (ERP) solution designed specifically for marketing communications agencies. The AnalytiX module adds business intelligence capabilities to the core platform to gain greater perspective on resource utilisation to avoid the common problems such as over-servicing clients and under-utilising in-house talent.
“Maconomy’s resource utilisation will help us better manage our staff,” said Dan Tucker, Chief Financial Officer at BBH.
“Maconomy gives us more comprehensive visibility into client resource requirements, speeding our ability to track and project profitability at both a client- and company-wide level.”
At BBH, Maconomy Agency Solution displaced cumbersome, error-prone manual processes to drive down administrative costs and provide confidence in the information coming out of the system for more effective planning.
“With a unique combination of integrated job and resource management, financial control, and automated, role-based workflows, the Maconomy Agency Solution provides a comprehensive business and job management system for marketing communications agencies looking to maximise profitability while delivering creativity and communications,” said Neil Davidson, Country Manager, Maconomy UK.
“It has been specifically designed to enable agencies to have a clear and comprehensive view of the business by accessing information on finance management, job costing, project management, business intelligence, and resource planning – all in a single integrated solution.”
About Maconomy (www.maconomy.com)
Maconomy is a global supplier of industry-specific business solutions for project- and service-oriented companies. Maconomy provides services to approx. 600 customers in 50 countries through offices in the U.S. and Europe, and through a comprehensive partner network. More than 100,000 users worldwide use Maconomy’s business solutions.
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