Digital music Mbopmegastore owned by Mbop Digital has appointed eCircle, with an email marketing brief to increase highly targeted and incentivised leads across Europe.
Incorporating independent music, unsigned bands and more established record labels such as Sony-BMG and other major labels, www.mbopmegastore.com is also a channel for budding musicians looking to distribute their material to new audiences.
Mbop made the decision to appoint eCircle in favor of other providers because of their Pan-European reach and depth of high performing product range and services. The store, which has 3.5 million songs available to download with the intention of having 5.5 million by the summer, has tasked eCircle to generate one million leads across Europe, thereby increasing its registered user base and opening up access to its extensive music catalogue and digital music services. To fuel interest in the site and generate further sales, eCircle will also manage email marketing campaigns by implementing its eC-messenger platform.
The campaign comes after Mbop’s unprecedented growth since launching in 2007. If successful, eCircle will roll out the campaign internationally further increasing Mbop’s user pool and reach.
Volker Wiewer, CEO at eCircle comments: “Mbop represent the next phase of digital music and it’s exciting to be partnering with them as they take steps establishing their presence in the sector. One million highly targeted opt in email addresses is no small feat but we’re confident that our data profiling and segmentation capabilities will ensure Mbop has access to a highly targeted interest pool moving forwards”.
Paul Ballance, Managing Director of MBop and music industry entrepreneur comments: “We have ambitious growth plans for Mbop and needed a digital marketing supplier that could support us throughout these plans. eCircle’s lead generation services, broadcast capabilities and pan - European scope means they were the natural choice for us”.
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