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Press Release


Etype ireland launches

Etype ireland launches

Media Initiatives Group (MIG), the UK’s number one independent ad network, as named in NMA’s Marketing Services Guide 2008, is delighted to announce the expansion of its online advertising networks, with the launch of eType Ireland.

MIG, which includes sales representation network eType, video advertising network eType Video, performance marketing network Accelerator and lead generation business Prospect Digital, has been very keen to bring its experience and services to the Irish market and contribute to the local development of internet advertising, now the fastest growing media category in Ireland.

Based in Dublin, eType Ireland will bring MIG’s proven online expertise to this growing market, offering publishers the chance to maximise their ad revenues and advertisers the opportunity to reach new audiences. The management team in Ireland will be headed up by Managing Director Ciaran FitzGerald, Sales Director Keith O’Reilly and ex Coca-Cola, MindShare and Mediaedge:cia executive Michael Quilty.
Alan Greaney, CEO, Media Initiatives Group commented, “Our expansion of the eType network into Ireland is a strategic move that will bolster MIG’s international display and performance-marketing offerings, building on the progress made in the past year. This is MIG’s first move into the Irish market and we are delighted to be continuing our expansion plan with such an enthusiastic and experienced team.”

By launching eType Ireland, MIG hopes to not only attract a host of premium Irish advertisers, but also prove to Irish web publishers the value of eType’s 100% sell-through rate approach. “MIG’s knowledge of display, video and performance advertising has made eType one of the world’s most successful sales networks, something we look forward to building on within the Irish market,“ added Greaney.

Today, MIG delivers over five billion ad impressions monthly on websites including Miniclip, hi5, National Rail Enquiries, Ministry of Sound and The Weather Channel and serves over 80 million video streams monthly across 14 of the 20 most popular online communities including Bebo, hi5 and Facebook third party applications. eType Ireland is looking to build on this success and help both local Irish advertisers and publishers make the most of their online initiatives.

Notes for Editors

Owned by Media Initiatives Group, eType is the UK’s leading premium online ad network, with over eight years highly successful experience in managing publisher’s online sales.  Specialising in premium website representation, eType has an unrivalled reputation with both advertising agencies and direct clients. 
Trafficking more than 3.5 billion adverts per month and with a 15-strong sales and support team, eType is leading the way within the industry, holding advertising sales contracts with the most high profile online brands across all areas of the UK market, including The Weather Channel, hi5, The Eggnetwork, Miniclip and National Rail Enquiries.
For more information on eType please visit or call T: +44 (0)20 7436 6726.
For further information please contact:
Rikki Webster
Communications Manager
Media Initiatives Group
T: +44 (0) 20 7436 6726

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