Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


OMD UK Snack A Jacks ‘Naked Truth’ campaign

OMD UK Snack A Jacks ‘Naked Truth’ campaign

Low fat snacks is a busy market, driven by functional benefits.

Snack A Jacks needed to differentiate themselves and move away from the generic claims that ‘low fat’ means ‘low taste’.

This was the marketing challenge facing OMD UK.

After speaking to their women’s panel, OMD UK discovered that women were fed up of being sold a dream they can’t have. 

This gave OMD UK their campaign thought – Snack A Jacks will bring you the ‘Naked Truth’ in the world of celebrity appearances and fad diets. 

This campaign shows how OMD UK took a central idea, giving consumers the Naked Truth, and then expanded it across print TV and online.

Click on the link below to see in full how the campaign was carried out.

free viagra samples coupon viagra discount coupons online
coupon for viagra coupon for viagra coupons viagra
free prescription drug discount card discount drug coupons free viagra coupon
discount drug coupon coupons for prescriptions
cialis coupons from lilly free printable cialis coupons
discount drug coupon cialis coupon card coupons prescriptions
how much is the abortion pill abortion services
abortion questions when is it to late to get an abortion
linzess patient assistance linzess patient assistance
side effects of abortion pill post abortion
cialis dose 30 mg click cialis dosage for enlarged prostate
cialis coupons and discounts read coupon
renova open renovation vejle
duphaston tablete za odgodu menstruacije duphaston
vermox vermox
abortion pill cost without insurance abortion pill cons late term abortion pill
buy abortion pill abortion pill pictures reasons for abortion pill
abortion pill online side effects of abortion pill low cost abortion pill
abortion at 15 weeks abortion clinic dc abortion rules
what is vivitrol used for naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.