Independent online advertising sales and creative house w00t!media has been announced as a finalist in this year’s Big Chip Awards.
w00t!media is nominated for its work on the Cadbury Creme Egg ‘Goovies’ campaign, which is shortlisted in the Best Digital Marketing and Brand Development category.
w00t!media was founded in 2005 by Austen Kay and Dan McDevitt. The company specialises in bringing cult websites and big brands together to produce engaging online advertising.
The Big Chip nomination showcases a spoof movie site dubbed ‘goovies,’ which runs on cult animation and gaming web site Weebl’s Stuff. Animated Creme Eggs re-enact scenes from famous films including Alien, Pulp Fiction and Raiders of the Lost Ark. The online campaign complements the latest Cadbury Creme Egg cross-media campaign ‘Here today, Goo tomorrow.’
The Big Chip Awards are now in their tenth year; celebrating new media excellence in the North West. The ceremony is run by independent trade association Manchester Digital, with support from the industry. Judges include experts from Channel 4, Grey Worldwide and New Media Age.
The ceremony will be held on 22 May at New Century Hall, Manchester.
w00t!media Director Austen Kay commented: “The Big Chip has recognised how engaging and genuinely innovative our project is. The awards are industry run and not for profit - they focus on all the fantastic work going on outside of London.
"Our online work with Weebl’s Stuff and Cadbury is perfectly targeted at the brand’s desired audience of 16-24 year olds. We’re thrilled with the response it’s received; the content lends itself to genuine word of mouth viral activity.”
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