OMD Worldwide ha announced that it has been awarded the global media planning and buying business for Intel Corporation, following a review that began in December. Other finalists included incumbent Universal McCann and Starcom Digitas.
It is the agency’s second consecutive global win in 2008. In first quarter, OMD was awarded the Visa global media business.
“OMD is synonymous with delivering successful media models for top global brands,” said Nancy Bhagat, Intel’s vice president of Sales and Marketing Group and director of Integrated Marketing.
“Their proven track record, state of the art business intelligence and analytics tools, media creativity and digital leadership are just a few of the reasons we are excited to embark on this new relationship.”
According to Daryl Simm, CEO of OMD Worldwide, "We are thrilled and proud to have been chosen by the global leader in digital innovation.
“Intel’s drive to advance technology and be a positive force in consumers’ lives provides us a fantastic opportunity to leverage our best capabilities in support of their category-leading position."
The account will be led by OMD Worldwide through hubs in each of Intel’s regions: APAC, Americas, EMEA and People’s Republic of China.
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OMD Worldwide (www.omd.com) is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named Most Creative Agency in the World by The Gunn Report for Media in 2008 for the fourth consecutive year, OMD also had the distinction of being named Media Agency of the Year and winning a Gold Lion and two Bronze Lions at the 2007 Cannes International Advertising Festival. The agency network is a unit of Omnicom Media Group, a division of Omnicom Group, Inc (NYSE: OMC).
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