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Cinema gift voucher promotions

Cinema gift voucher promotions

Discounted cinema gift vouchers offer customers, staff and club members great rewards at low cost, says promotions specialist Filmology.

As the cinema industry and filmgoing become ever more popular, so does the appeal of offering free or discount cinema vouchers as a promotion or incentive. This has led to an increased number of cinema voucher give-aways and promotions, especially on confectionery and other food lines, both nationally and locally.

David Lebond, a director of promotional marketing company Filmology, says there is a definite "chat" factor around films. "The cinema provokes a reaction that people talk about afterwards with friends, family and colleagues."David Pearson, is the director in day to day charge at Filmology, he has built up the company’s presence in the cinema sector.

Pearson has devised and delivered on-pack promotions, bulk discount cinema voucher deals and events using a cinema theme.

"Film and cinema promotions are among the most effective and popular types of sales promotion in the UK due to their nation-wide coverage, universal appeal and popularity. They also offer the added experiential value that is associated with watching the latest blockbuster on the big screen. What’s more, what other campaign offers a reward that changes every week?"

Filmology’s success depends upon its ability to secure cinema voucher deals for its retail and brand clients. This has led to Pearson and Lebond establishing business relationships with the four leading UK cinema chains; Odeon, Empire, Cineworld and Showcase, as well as with independent cinemas across the country.

Pearson says that the range of cinema chains and independents with which he has forged partnerships gives Filmology the ability to deliver a film promotion to fit a brief of any size, from individual cinema vouchers, through to national on-pack promotions.

Examples of some of the promotions that Filmology has recently delivered include:
- A free cinema voucher in return for test driving a Ford.
- The opportunity to win free cinema vouchers when purchasing Strongbow cider in pubs throughout the UK.
- The offer of free cinema-going for a year in return for signing up to a mobile phone contract with O2.
- On the other hand, Filmology can also create very local campaigns, such as a recent one for Npower, which saw consumers in parts of the country given an incentive to switch energy suppliers with the offer of free cinema vouchers to their local cinema.
- On top of this, cinema voucher promotions are often an incentive that re-introduces people to the cinema experience encouraging repeat visits.

A major attraction of cinema gift vouchers as a staff incentive over other retail offers is the scale of the discounts offered. "While high street vouchers may offer a relatively small discount off the retail value, cinema vouchers from filmology can be offered for up to 40% off the face value," adds Lebond.

For further information or to arrange an interview contact or call +44(0)1422 823 075

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